Facebook Ad Metrics Deconstructed
Facebook advertising is incredibly lucrative, as you can target your message to a very specific audience. It has become known as one of the best online advertising options, competing with Google’s AdWords for the top spot. Key metrics to keep in mind when you run a Facebook ad are your click-through rate and conversion rate. The…
Why Instagram Advertising Matters to Small Businesses
Instagram co-founder and CEO Kevin Systrom recently described how Instagram will soon offer more advertising options for small businesses. Until recently, only big brands such as Michael Kors and Macy’s (who were already posting valuable content) were allowed to advertise. Interestingly, the ads are meant to get people familiar with the company’s values, as opposed to generate…